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BMC 125 Marketing: Business to Business

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Course Description

Business-to-business (B2B) marketing focuses on commercial transactions between businesses. Unlike business-to-consumer (B2C) marketing strategies that directly target consumers, B2B professionals work within the context of complex and networked relationships from suppliers and distributors to internal stakeholders and consultants. Understand how marketing and sales functions work together to assess and evaluate the business environment and market situation as well as specific customer needs. Learn how to develop and execute marketing strategies that offer differentiated value-added solutions and sell through direct and indirect channels. Explore new avenues for B2B marketing through social media and the use of CRM tools.  

Course Details

Upon successful completion of the course you will be able to:

  • Appreciate the scope and importance of business-to-business marketing vs. business-to-consumer marketing
  • Critically assess and evaluate business environment and market situation
  • Collect and analyze relevant business information to determine marketing strategy decision
  • Develop and communicate a comprehensive marketing strategy

Applies Towards the Following Certificate(s)


  BMC 125 - 014 Marketing: Business to Business  
  Winter 2017   Status:  Canceled
Class:   Thu 6:00PM - 9:00PM
12 Jan 2017 to 16 Mar 2017
Number of Sessions: 10 Sessions
Hours: 30.00
Course Fees:   Flat Fee non-credit    $495.00
Potential Price Adjustments:
Campus: Downtown
Delivery Options:  Class
  Reading List / Textbook:  

Required Textbook

Title: To Be Determined

Edition: TBD

Authors: TBD

Publisher: TBD


For information on the UofC Bookstore hours, store locations or how to purchase textbooks please go to: http://www.calgarybookstore.ca

To compare new and used textbook prices, visit: http://calgary.verbacompare.com/comparison?id=104502

Textbooks and course packs are available for purchase from our UofC Bookstore, located at the main campus on the first floor of the MacEwan Student Centre.  If you prefer, visit the Bookstore website to order online and have them delivered to your home or office.  - http://calgarybookstore.ca/

  Section Notes:  

The instructor may choose to use Desire2Learn (D2L), an online learning environment, to post the Course Outline and other course materials. If you have questions about using D2L, let your instructor know when you attend the first class. D2L may not be available before the start date of the course.

A $25 fee applies for course withdrawals and transfers.  

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