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BMC 119 Public Relations

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Course Description

Organizations, including corporations, government and not-for-profit, understand the important role of strategic communications in their success. This course is for you if you: are a beginning practitioner responsible for communications, work in conjunction with the communications team within your organization, or want to better understand the valuable contributions communications can make to organizations and the community. What is public relations and its various elements? What is its strategic role and how does it fit within a broader communications context, including marketing and advertising, research, and future trends? This course relies on class participation and practical application of learning.

Course Details


Upon successful completion of this course, you will be able to:

  • Describe public relations as a key management function within any organization
  • Distinguish the role of public relations from those of marketing, advertising and journalism
  • Recognize the basic tools, techniques and activities of public relations, and be able to demonstrate some of these
  • Analyze common organizational issues from a public relations perspective and identify the role of communication in managing issues and achieving organizational goals


It is recommended that students take BMC 119 Public Relations prior to enrolling in any Optional Public Relations courses.

Applies Towards the Following Certificate(s)


  BMC 119 - 034 Public Relations  
  Spring 2017   Status:  Available
Class:   Sat 8:30AM - 5:00PM
06 May 2017 to 10 Jun 2017
Number of Sessions: 5 Sessions
Hours: 40.00
Course Fees:   Flat Fee non-credit    595.00
Potential Price Adjustments:
Campus: Downtown
Delivery Options:  Class
Instructor(s): Carey Boyarski
  Reading List / Textbook:  

Required Textbook

Title: Public Relations: Strategies and Tactics

Edition: 11th

Authors: Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber

Publisher: Pearson


For information on the UofC Bookstore hours, store locations or how to purchase textbooks please go to: http://www.calgarybookstore.ca

To compare new and used textbook prices, visit: http://calgary.verbacompare.com/comparison?id=104502

Textbooks and course packs are available for purchase from our UofC Bookstore, located at the main campus on the first floor of the MacEwan Student Centre.  If you prefer, visit the Bookstore website to order online and have them delivered to your home or office.  - http://calgarybookstore.ca/

  Section Notes:  This course follows an Intensive format 8:30-5:00 every Saturday for 5 weeks, May 6, 13 & 27 and June 3 & 10

Due to the intensive nature of this course, it is recommended that you pre-read or familiarize yourself with course materials prior to the course.

Students are expected to attend all sessions.

Students will be required to complete assignments during the week and may be asked to prepare a final assignment after the course has ended.

The instructor may choose to use Desire2Learn (D2L), an online learning environment, to post the Course Outline and other course materials. If you have questions about using D2L, let your instructor know when you attend the first class. D2L may not be available before the start date of the course.

A $25 fee applies for course withdrawals and transfers.  

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