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BMC 167 Marketing Principles

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Course Description

Understand the objectives, scope and complexity of marketing, as well as the terminology and activities involved in managing the marketing function. Take a managerial approach with respect to product development, distribution, pricing and promotion. Emphasis is on: ethics, consumer behaviour, relationship marketing, market research, new product introduction, and the product life cycle.

Course Details


Upon successful completion of this course you will be able to:

  • Speak the language of marketing (terms, concepts and frameworks used by marketing professionals)
  • Be able to describe how marketing is a process that includes a number of elements not just sales and communications
  • Use the knowledge you have acquired to understand, influence or make marketing decisions related to product, place, price and promotion



It is recommended that students take BMC 167 Marketing Principles before taking any Optional Marketing Courses.

Applies Towards the Following Certificate(s)


  BMC 167 - 045 Marketing Principles  
  Spring 2017   Status:  Available
Online:   04 Apr 2017 to 04 Jul 2017
Hours: 40.00
Course Fees:   Flat Fee non-credit    $595.00
Potential Price Adjustments:
Delivery Options:  Online
Instructor(s): Vicky Roy, PhD
  Reading List / Textbook:  

Required Textbook

Title: Marketing: An Introduction

Edition: 5th Canadian

Authors: Gary Armstrong, Mr Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz

Publisher: Pearson

For information on the UofC Bookstore hours, store locations or how to purchase textbooks please go to: http://www.calgarybookstore.ca

To compare new and used textbook prices, visit: http://calgary.verbacompare.com/comparison?id=104502

Textbooks and course packs are available for purchase from our UofC Bookstore, located at the main campus on the first floor of the MacEwan Student Centre.  If you prefer, visit the Bookstore website to order online and have them delivered to your home or office.  - http://calgarybookstore.ca/

  Section Notes:  

Prerequisite: BMC 352 Learning Online

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have a Learning Online Prerequisite Waiver in your profile. You may enrol in this course, by telephone, if you are enrolled in a section of BMC 352 that will be completed before this course begins.
  • This course will be delivered using Desire2Learn (D2L).
  • Unless notified, all online courses are available at 9 am on the start date.
A $25 fee applies for course withdrawals and transfers.  

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