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BMC 160 Business Strategy

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Course Description

Develop your ability to solve business issues, while examining managerial strategy and practices in real-world settings. Learn to diagnose problems, analyze and evaluate solutions, and formulate action plans, all within a holistic policy framework. The focus is on managerial attitudes, as well as knowledge and skills.

Course Details


Upon successful completion of this course, you will be able to:

  • Describe and use the strategic management process
  • Explore the potential flaws of strategy
  • Describe the nature and role of vision and mission statements
  • Discuss and understand the role of culture, ethics and policy in strategic management
  • Describe the nature and role of the "SWOT" analysis process.
  • Understand the importance of recognizing, creating and exploiting competitive advantage.
  • Develop Business Strategies plus describe and understand their application
  • Understand the role of policy and organizational structure in the execution of strategy
  • Understand and appreciate the critical role of the leader in strategic change
  • Explain how to measure and manage the effectiveness of strategy implementation
  • Apply the course material to your work and or business environment
  • Work collaboratively in a team setting and contribute to an on-line learning community


Formerly: Business Policy

Applies Towards the Following Certificate(s)


  BMC 160 - 020 Business Strategy  
  Winter 2017   Status:  Available
Blended:   14 Feb 2017 to 03 Apr 2017
Blended:   Mon, Thu 6:00PM - 9:00PM
10 Apr 2017 to 01 May 2017
Number of Sessions: 7 Sessions
Hours: 40.00
Course Fees:   Flat Fee non-credit    $595.00
Potential Price Adjustments:
Campus: Downtown
Delivery Options:  Blended
Instructor(s): Rick Radulski
  Reading List / Textbook:  

Required Textbook

Title: Crafting and Executing Strategy

Edition: 20

Authors: Thompson/Peteraf/Gamble and Strickland

Publisher: McGraw Hill

For information on the UofC Bookstore hours, store locations or how to purchase textbooks please go to: http://www.calgarybookstore.ca

To compare new and used textbook prices, visit: http://calgary.verbacompare.com/comparison?id=104502

  Section Notes:  

Prerequisite: BMC 352 Learning Online

This course will run in a blended format.

The first 7 weeks of the course will be online from Feb 14 to April 3, 2017.  The remainder of the course will be face-to-face on both Monday and Thursday evenings from 6-9pm beginning April 10 until May 1, 2017.

Caution:  Please do not register for this course if you have not either completed the prerequisite course Learning Online (BMC 352) or registered to complete Learning Online before this course commences.  In order to ensure fairness to all students, individuals without the required prerequisite will be subject to withdrawal from the course with no refund of tuition.

This course will be delivered using Desire2Learn (D2L). To learn more about D2L, please visit the Continuing Education D2L page.




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