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BMC 109 Issues Management and Risk/Crisis Communications

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Course Description

The field of critical communications has three interrelated dimensions; proactively addressing emerging issues, developing believable risk communications programs, and reacting effectively in times of crisis. Explore this three-pronged spectrum of hot communications by studying key issue, risk and crisis strategies and tactics. Learn how the successful communicator can offer increased value to an organization through proactive planning and effective implementation. Learn also to distinguish key concepts associated with critical communications, theories for the creation of issues management, risk and crisis communications programs, as well as how to analyze and apply key communications principles.



Course Details

Upon successful completion of the course you will be able to:

  • Define the key elements of issues management
  • Draft a specific, summarizing, issues management note
  • Identify the unique situations that benefit from risk communications
  • Prepare effective risk communications messages
  • Define the key elements of effective crisis communications
  • Prepare a simple crisis communications plan

Notes

Formerly: Issues Management and Crisis Communication


Applies Towards the Following Certificate(s)




Sections

  BMC 109 - 009 Issues Management and Risk/Crisis Communications  
  Winter 2017   Status:  Available
 
Class:   Wed 6:00PM - 9:00PM
18 Jan 2017 to 22 Mar 2017
Number of Sessions: 10 Sessions
Hours: 30.00
Course Fees:   $495.00 non-credit    $495.00
Potential Price Adjustments:
 
Campus: Downtown
Delivery Options:  Class
  Reading List / Textbook:  

Required Textbook

Title: Crisis Communications: A Casebook Approach

Edition: 4th

Authors: Kathleen Fearn-Banks

Publisher: Routledge

 

For information on the UofC Bookstore hours, store locations or how to purchase textbooks please go to: http://www.calgarybookstore.ca

To compare new and used textbook prices, visit: http://calgary.verbacompare.com/comparison?id=104502

Textbooks and course packs are available for purchase from our UofC Bookstore, located at the main campus on the first floor of the MacEwan Student Centre.  If you prefer, visit the Bookstore website to order online and have them delivered to your home or office.  - http://calgarybookstore.ca/

  Section Notes:  

The instructor may choose to use Desire2Learn (D2L), an online learning environment, to post the Course Outline and other course materials. If you have questions about using D2L, let your instructor know when you attend the first class. D2L may not be available before the start date of the course.

A $25 fee applies for course withdrawals and transfers.  
 


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