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BMC 292 Corporate Event Planning

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Course Description

Understand the powerful role events can play in your organization. Recognize the key qualities of successful events including product launches, trade shows, conferences, and employee events. Gain strategic and practical event planning skills through a case study project. Topics include: audience research, locations, planning, display and booth designs, media and public relations, presentation materials, promotional items, event evaluation, and outside resources.

Formerly BMC 261 Special Event Planning

Course Details

Upon successful completion of this course, you will be able to:

  • Describe key reasons for holding (or not holding) an event
  • Clearly identify the goals of an event
  • Choose the best event type and location to meet your goals
  • Select organizing committee members
  • Build and communicate an event plan
  • Build and manage a workback schedule
  • Select booth locations and infrastructure types
  • Choose event content that your guests will appreciate
  • Understand key audio visual terminology
  • Effectively communicate with stakeholders before, during and after the event
  • Manage expectations surrounding employee events
  • Evaluate the effectiveness of a special event


Basics of marketing theory and practice.

Applies Towards the Following Certificate(s)


  BMC 292 - 009 Corporate Event Planning  
  Winter 2017   Status:  Available
Class:   Sat 8:30AM - 4:00PM
04 Mar 2017 to 18 Mar 2017
Number of Sessions: 3 Sessions
Hours: 20.00
Course Fees:   Flat Fee non-credit    $445.00
Potential Price Adjustments:
Campus: Downtown
Delivery Options:  Class
  Reading List / Textbook:  

Required Textbook

Title: Event Planning - The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives & Other Special Events

Edition: 2nd

Authors: Judy Allen

Publisher: John Wiley & Sons


For information on the UofC Bookstore hours, store locations or how to purchase textbooks please go to: http://www.calgarybookstore.ca

To compare new and used textbook prices, visit: http://calgary.verbacompare.com/comparison?id=104502

Textbooks and course packs are available for purchase from our UofC Bookstore, located at the main campus on the first floor of the MacEwan Student Centre.  If you prefer, visit the Bookstore website to order online and have them delivered to your home or office.  - http://calgarybookstore.ca/

  Section Notes:  

Please note: This course takes place on three consecutive Saturdays; March 4, 11 & 18

The instructor may choose to use Desire2Learn (D2L), an online learning environment, to post the Course Outline and other course materials. If you have questions about using D2L, let your instructor know when you attend the first class. D2L may not be available before the start date of the course.

A $25 fee applies for course withdrawals and transfers.

Formerly BMC 261 Special Event Planning. Students who have taken BMC 261 cannot take this course.


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