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BMC 291 Internet Marketing and Social Media




Course Description

As new technologies emerge, the Internet and World Wide Web have become important platforms for integrated marketing plans. Explore effective methods and successful online techniques for promoting your business and its products. Practical application includes developing an online marketing strategy: defining your target market, selecting keywords, optimizing your website, launching a pay-per-click program, developing an e-newsletter campaign and communicating via social media, such as Facebook, Twitter, LinkedIn, and YouTube. Develop your awareness of potential pitfalls of marketing online such as spam, privacy issues, ethics and common technology traps.

Formerly BMC 203 Internet Marketing

Course Details

COURSE OBJECTIVES:

Upon successful completion of this course you will be able to:

  • Apply the Integrated Model for Internet Marketing as presented in this course
  • Conduct a website audit to better understand your website's strengths and weaknesses with search engines
  • Analyze a website and its level of performance with search engines
  • Understand and apply basic levels of website optimization
  • Perform basic levels of keyword research
  • Understand the importance of user experience design and website usability
  • Understand technology considerations that affect the success of online marketing
  • Understand emerging trends and technologies, particularly the impact of Social Media Marketing
  • Set-up a search engine pay-per-click campaign
  • Understand and analyze data from a Google Analytics reporting tool
  • Understand the basic levels and methods of a linking campaign
  • Understand the components of a targeted email campaign
  • Develop an Internet Marketing Plan

Notes

It is recommended (not required) that students bring a laptop computer to class.


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