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BMC 329 Digital Marketing

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Course Description

Whether you are a marketing professional or an entrepreneur promoting your own business, this course can guide you toward an effective digital marketing plan that delivers value for money to your organization. Discuss the fundamentals of digital marketing including: email and Internet marketing, search engine optimization, online advertising, mobile marketing, content marketing and current social media tools.




  1. It is recommended that all students take BMC 167 Marketing Principles before taking BMC 329 - Digital Marketing.
  2. Students with prior work experience in marketing might benefit from completing BMC 313 - Metrics and Measures  prior to registering in BMC 329 - Digital Marketing.

Applies Towards the Following Certificate(s)


  BMC 329 - 003 Digital Marketing  
  Winter 2017   Status:  Available
Class:   Mon 6:00PM - 9:00PM
16 Jan 2017 to 27 Mar 2017
Number of Sessions: 10 Sessions
Hours: 30.00
Course Fees:   Flat Fee non-credit    $495.00
Potential Price Adjustments:
Campus: Downtown
Delivery Options:  Class
Instructor(s): Ernest Barbaric
  Reading List / Textbook:  No Textbook Required
  Section Notes:  

The instructor may choose to use Desire2Learn (D2L), an online learning environment, to post the Course Outline and other course materials. If you have questions about using D2L, let your instructor know when you attend the first class. D2L may not be available before the start date of the course.

A $25 fee applies for course withdrawals and transfers.  
  BMC 329 - 004 Digital Marketing  
  Spring 2017   Status:  Available
Online:   09 May 2017 to 17 Jul 2017
Hours: 30.00
Course Fees:   Flat Fee non-credit    $495.00
Potential Price Adjustments:
Delivery Options:  Online
Instructor(s): Joseph Mak
  Reading List / Textbook:  No text required.
  Section Notes:  

Prerequisite: BMC 352 Learning Online

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have a Learning Online Prerequisite Waiver in your profile. You may enrol in this course, by telephone, if you are enrolled in a section of BMC 352 that will be completed before this course begins.
  • This course will be delivered using Desire2Learn (D2L).
  • Unless notified, all online courses are available at 9 am on the start date.
A $25 fee applies for course withdrawals and transfers.  

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