This graphic design course encourages and develops both linear analytical thinking as well as the development of individual creativity. A theoretical base for projects will be formed by looking at design history, mass culture and consumption, and by reflecting and discussing recent advertising and media campaigns. This theoretical understanding will be complemented by hands-on design exercises and projects dealing with elements of design and their applications to marketing. After finalizing the products message, target group and distribution, you will learn to brainstorm, scribble and layout. Using illustrative, photographic, typographical and geometrical elements, you will design a book cover, poster and magazine cover. Learn how designs such as logos and letterheads have to function and become aware of how design solutions work for clients. Students will be encouraged to form their own vision.