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ART 317 Branding: What Designers need to Know

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Course Description

Discover the broad field of brand identity and cover the entire process of brand development. Examine the basic principles of product and corporate identities and the process designers use to create brand identity programs. Explore and analyze a series of case studies for different brand models, and create, develop and execute a variety of brand collateral. Students will develop a comprehensive re-branding project that involves research, strategy, logo design and presentation, as well as the development and evolution of collateral to support the brand.

Applies Towards the Following Certificate(s)


  ART 317 - 003 Branding: What Designers need to Know  
  Winter 2017   Status:  Available
Class:   Wed 6:30PM - 9:30PM
01 Feb 2017 to 12 Apr 2017
Number of Sessions: 10 Sessions
Hours: 30.00
Course Fees:   Flat Fee non-credit    395.00
Potential Price Adjustments:
Campus: Main Campus
Delivery Options:  Class
Instructor(s): Sue McGillivray
  Reading List / Textbook:  Required Textbook Designing Brand Identity by Alina Wheeler ISBN 978-1-118-09920-9 Publisher: Wiley Textbooks are available for purchase from the Main Campus UofC Bookstore. For information on the UofC Bookstore hours, store locations or how to purchase textbooks http://www.calgarybookstore.ca
  Section Notes:  

A $25 fee applies for course withdrawals and transfers.

Receive a discount of 5% per course by registering at the same time for three or more courses within the Visual Design Certificate. To receive the discount, you must register by calling 403-220-2952. Offer valid for the 2016 school year.


There is not class March 29, 2017


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