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BMC 336 Business Investment Attraction

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Course Description

Learn key concepts related to business and investment attraction in economic development. Cover community investment readiness; competitive advantage, how to select key target markets for investment attraction; working with site selectors; and, attracting foreign direct investment to help your community expand its economic base. Learn how to develop business investment strategies that will benefit your community.

Course Details

Upon successful completion of this course, you will be able to:

  • Recognize the different types of new investment versus investment attraction
  • Examine criteria to evaluate if your community is in fact ‘investment ready’
  • Describe components that may be included in an Investment Attraction Strategy
  • Identify methods to recognize the target industries that may be attracted to your community
  • Explore investment attraction tools and resources
  • Classify the different types of site selectors and what their search criteria may be
  • Recognize the four basic stages of site selection
  • Review types of Foreign Direct Investment (FDI) and support resources
  • Compare methods of measuring your BI&A program or activities success


  BMC 336 - 006 Business Investment Attraction  
  Fall 2016   Status:  Available
Online:   11 Oct 2016 to 08 Nov 2016
Hours: 15.00
Course Fees:   Flat fee non-credit    $365.00
Delivery Options:  Online
Instructor(s): Natalie Gibson
  Reading List / Textbook:  

Required Textbook

Title: No text required





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  Section Notes:  

This course is offered by Economic Developers Alberta. If you wish to have credits applied to Continuing Education’s Professional Management Certificate – Economic Developers, you will need to contact our office at 403-220-2988. Credits for the Community Economic Development courses equals 2/3 of the instruction hours to a maximum of 30 hours, i.e. for a 15 hour course you will receive 10 hours credit.

This course will be delivered using Desire2Learn (D2L). To learn more about D2L, please visit the Continuing Education D2L page.

Unless notified, the course will not be available until 9 am start date.


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