300.00 Hours Required
 
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Public Relations plays an important role in helping organizations realize their goals. In the age of social media, PR professionals must manage a two-way flow of information between the organization and the public. They are strategic thinkers and planners, skilled communicators, and leaders who help their organizations build and maintain relationships. Taught by professionals actively working in the field, this certificate will help established or aspiring practitioners enhance their knowledge and develop new skills in the communications field.

It is recommended that students take BMC 119 Public Relations before taking any optional Public Relations courses.

Courses are delivered in classroom, online, and in blended formats allowing you to complete your program at a pace that fits your needs and schedule.

Whatever the delivery format of your course, you should plan on studying and working approximately six hours per week per course.

Online learning is a learning option that caters to busy schedules by taking the learning experience out of the traditional classroom. It is learning that relies on the Internet for access to learning materials as well as interaction with instructors and fellow learners.

In most online courses, you will work within scheduled start- and end-dates, and assignment timelines. Readings, assignments and contributions will be required on a weekly basis. Graded assignments, participation marks, and sometimes exams contribute to your final letter-grade mark.

It is strongly recommended that you log into the University's online learning software three to four times per week to keep pace with the class. In most cases, the times you choose to work will be entirely up to you. Some online courses may require you to meet online with your class at specific times. Some courses are offered in a blended format that combines classroom and online components.

Before taking your first online course, you are required to take BMC 352 Learning Online. If you have already completed fully online courses in the past, you may apply for a prerequisite waiver for BMC 352 Learning Online. To apply, complete the online application form.

All Continuing Education certificates have been developed with part-time learners in mind. The Public Relations Management Certificate is a 300-hour program. Students must take three core courses comprising 120 instructional hours. The remaining 180 hours will be chosen from a list of optional courses.

In general, most students complete the program in two to three years. Given that most students have other significant time commitments, we recommend taking no more than two courses at one time. Students who are keen to fast-track their program are encouraged to contact a student advisor to discuss their specific situation and options that may be available to them.

Plan your certificate...

You can take courses first and enrol in the certificate later; however, as programs are subject to change, we recommend you apply for admission to the certificate program as early as possible. Once you are admitted, you can be confident that you have locked in the requirements leading to your graduation.

You must be a minimum of 18 years of age to be admitted to the program. Successful completion of a Grade 12 diploma and relevant work experience are recommended. If English is not your first language, please review the English language proficiency requirements.

A degree or diploma is not required to enrol in this program.

Apply for Certificate Admission

Prior learning from other post-secondary institutions

Advanced Standing* may be granted for equivalent, graded courses completed at other post-secondary institutions. Credit may be granted for up to a maximum of 100 hours towards this certificate.

To apply for advanced standing:

  1. Submit an Application for Advanced Standing, specifying the course for which you are requesting exemption, and the equivalent course credits you have obtained.
  2. Include a non-refundable administration fee of $100 for the course credit you request (payable online by credit card).
  3. Include a course outline and description of the equivalent course that you are submitting for advanced standing.
  4. Include a proof of attendance and final grade of the equivalent course from the educational institution you attended.

Transferring credit from other Continuing Education certificates

If you have completed requirements for another University of Calgary Continuing Education certificate, you may be able to transfer* some credits between programs. For details, please review the Transferability section in the certificate programs that you have completed. To transfer credits, please contact a student advisor.

Pre-Approved Seminar Credit (Maximum 30 hours)

Students may receive a maximum of 30 hours credit from pre-approved U of C Continuing Education Business Seminars and part-time English as a Second Language (ESL) classes taken in the last five years. Credit equals approximately 2/3 instruction hours to a maximum of 30 hours, i.e. a 15-hour course or seminar will give you 10 hours credit.

Please note that you must apply for advanced standing for seminars and ESL courses that you have completed with U of C Continuing Education as not all of them apply. To find out if you are eligible for advanced standing credit, please contact a student advisor.

*Note: The combined total of Transferability and Advanced Standing credits cannot exceed 150 hours for this certificate.

On completion of this certificate, up to 150 hours of equivalent courses may be transferred towards certificates in: Human Resource Management, Marketing, Professional Management, or Security Management. The number of hours will vary based on certificate requirements and courses.

If a student is able to satisfy admission requirements to the U of C Faculty of Arts, Faculty of Science or Faculty of Kinesiology, this program plus 100 hours of additional specified courses can be applied to a Minor in Workplace Learning for the equivalent of one year towards an undergraduate degree.

The PR Management Certificate is offered in co-operation with the Calgary chapters of the International Association of Business Communicators and the Canadian Public Relations Society. Individuals already certified often take Continuing Education public relations management courses to meet their professional development unit (PDU) or recertification requirements.

Awards are given to deserving students not only for their academic achievement, but also for community involvement. Award sponsors include both corporate and private donors.

To apply, you must meet eligibility criteria and submission deadlines. Students in this program may be eligible for:

To graduate, a student must satisfy all certificate requirements including:

  • Successful completion of the core, optional and elective program requirements.
  • Attain a minimum of a C in all courses used to meet program requirements.
  • Attain minimum instruction hours to meet program requirements.

Note: If a student attains a grade of C-, D+ or D in one course only, a program director has the discretionary authority to approve a student for graduation. It will be the student's responsibility to contact the program director to request approval. Approval is usually granted for exceptional circumstances and it is the student's responsibility to contact the program director to request approval.

It is the student's responsibility to ensure all requirements for graduation are fulfilled, and to apply to graduate. Student advisors are available to meet with students to review status and determine outstanding certificate requirements.

Apply for Certificate Graduation

Questions can be directed to advisors in person, by phone or email.

Continuing Education Administrative Offices
Phone: 403-220-2988 or 1-866-220-4992
Email: business.conted@ucalgary.ca

Additional Details

Federal Financial Aid Available:
No

Courses